Born as Sanne Houwing in 1984 in Groningen, the Netherlands. Graduated in Cognitive Artificial Intelligence (BSc) at Utrecht University as well as Production Design at the Nederlandse Filmacademie (BArt). Worked in IT and as a SEO Copywriter. Now a freelance creative and working in the art departments of film and tv.
Things that make me happy
Grass under my feet. Robots, dinosaurs, adventures. A good story told well. Science. The feeling of puzzle pieces falling into place. New colleagues and old friends. Books, plants, nasal Danish speech sounds, wasabi. Drawing with an undo-button, wombats.
Freelance Copywriter | Creative
2014 – now
From sketch to shoot, scenario to game, concept to campaign. I’ve been working as a freelance copywriter and creative since 2014. Have a look at my work.
Art Department Freelancer
2011 – now
I’ve been working as a freelancer in the art department of film and tv since 2011, both in The Netherlands and abroad. Have a look at my work >
oct 2022 – nov 2022
How do you lend personality to your characters? What does tweaking with space, colour and proportions add to your storytelling? And how do you add a symbolic layer to your film? As a guest teacher at Open Studio, I helped talented young film makers develop their first film plans.
Art Department Coach
nov 2019 – mar 2020
Graduation documentary Why didn’t you stay for me? had a large stop-motion component. I coached the art department and helped with choices regarding set construction and rigging of the animation doll.
Introduction to Animation Instructor
apr 2014 – may 2014
In a three-week workshop I explained the basics of stop-motion to third-year Production Design students.
sep 2010 – jun 2015
Oogst is an Amsterdam based b2b online marketing agency, through which I wrote search engine optimized (SEO) web content for a wide range of clients, from retailers to insurance companies.
Functional ECM Engineer
oct 2006 – aug 2010
Shortly after graduating from Utrecht University, I started at IT secondment agency Sogeti and worked in various roles at two banks:
- I built logical knowledge bases for ABN Amro (2006 – 2007)
- I worked in Incident- and Problem Management at ING’s internet department (2007-2008)
- And I worked in Process Quality at the same division of ING (2008 – 2010)
2010 – 2014 (Bachelor of Arts)
Internships at Submarine (2011), Pedri Animatie (2012) and the National Film and Television School in Beaconsfield, UK (2013). Extra subject: Stop-Motion Animation. Graduated in 2014 with UNLIMITED (production designer), ANTON (production designer), HAPPILY NEVER AFTER (setdresser) and student commercial TABLEAU VIVANT (art director).
Cognitive Artificial Intelligence
2002 – 2006 (Bachelor of Science)
Student Assistant to Louis des Tombe, Jan Jaspars and Michael Moortgat in respectively the subjects of Logical Programming, First Order Logics and Natural Language Processing. Active member of study society USCKI Incognito. Graduated with an exposition in the Utrecht Univerity Museum (UMU).
Cinematic Digital Illustration
Digital Illustrations with Textures in Photoshop
6th VGIK International Summer School in Animation
VGIK Gerasimov Institute of Cinematography
Business Course: High Performance Teams
Streaming series: Nemesis
aug 2022 – oct 2022
apr 2023 – may 2023
Action props and graphic design for the first and last episodes of this Dutch produced series for Disney+
Book cover: Oneindig
Book cover design for Olga Ponjee’s “Oneindig”-omnibus
EB-campaign: With energy we can
jan 2023 – apr 2023
Creative executive for the production of a employer branding video, online and offline content and a brand book.
Recruitment Videos: Welcome to our playground
nov 2022 – jun 2023
Creative executive for a recruitment strategy and the production of two IT recruitment videos for the Dutch Post.
EB-campaign and TVC for the Dutch police
oct 2022 – dec 2022
Executive creative for an Employer Branding campaign, including a TVC, (D)OOH, social content, web and print.
Recruitment Campaign for the Dutch police
may 2017 – sep 2022
Responsible for concept, research and interviews, writing articles and short copy, creative supervision of content production (video, podcasts, explanimations) and (further) development of the accompanying campaign: social posts, conversational and gaming banners, radio and online audio.
Documentary (in development)
may 2022 – jun 2022
Design research for a documentary in development. Exploring themes, depicting the storyline, creation of concept art.
Recruitment Campaign & TVC for the Dutch police
nov 2021 – apr 2022
Development of a recruitment campaign for police officers as part of a creative team (copy/art). Responsible for research, pre-interviews, selection of storylines. Creative supervision of the TVC production, both on set and in the edit. Writing articles and social posts.
Mobile game: Badge Academy
mar 2020 – nov 2021
Responsible copywriter/creative for the mobile game Badge Academy as well as the accompanying advertizing campaign.
Short Film: Foster
Dutch Mountain Film/NTR Kort
I was Standby Props for Jordy Wijnalda’s short Foster, which was shot on film.
Serious game: Reality Calling
Steam/Ministry of Defense
nov. 2020 – mei 2021
Scenario and copy for the online/mobile game. On set and supervision for the shoot of video content and supervision of the edits. Writing posts for the accompanying social campaign.
Podcast series: Wereldvrouwen
Steam/Ministry of Defense
oct 2020 – dec 2020
Concept, research, copywriting for the intro of the podcast and creative supervision of the recordings in the sound studio. Supervising photography and editing. Devising associated campaign content.
Serious game: Crimediggers 2020
oct 2020 – dec 2020
Development of the scenario and writing in game copy, together with Olga Ponjee and Arnout Brokking. Supervision of content production (video) and construction of puzzles. Creative (copy/art) for the accompanying campaign: social, conversational banners, gaming banners, homepage takeovers, online audio.
Documentary Short: Why didn't you stay for me?
nov 2019 – mar 2020
Milou Gevers’ graduation film had a significant stop motion component. I coached the art department in making the sets, props and puppets.
TV series: Koppensnellers
jun 2019 – aug 2019
For the last three episodes of Dutch TV series Koppensnellers, I did action props and graphic design work.
Feature Film: Quicksand
mrt 2019 – jun 2019
For psychological drama “Quick sand” by Margot Schaap I did action props and graphic design work.
Recruitment Campaign & TVC for the Dutch police
jan 2018 – apr 2019
Creation/copy for a recruitment campaign for police officers and an award-winning television commercial. Translation of the concept into online campaign ads, outdoor advertising, radio commercials and printed materials.
Feature Film: Marionette
may 2015 – dec 2018
Award winning feature film by Elbert van Strien. I did research for production designer Anne Winterink in the (long) run-up to filming. I remotely searched for locations in Luxembourg and Scotland. And I did action props and graphic design work.
Documentary Short: LISTEN
Een van de Jongens/KRO-NCRV
okt 2017 – dec 2017
Production design for Astrid Bussink’s short documentary LISTEN.
Interactive video: Team LVNL
oct 2017 – dec 2017
Research and development of the scenario for an interactive video about four air traffic control professionals.
Video: Stap Vooruit
jul 2017 – oct 2017
Developing video content about special police teams for an internal police career event.
Feature Film: Gek van Oranje
apr 2017 – jun 2017
Very first time for me doing action props, in Dimitri Merkoulov’s art department.
Live Event: The Digital Dutch
dec 2016 – apr 2017
I was editor-in-chief for this KPN b2b customer event: doing research, writing the scenario, supervising content production and on-site supervision of the show.
Book Cover: God, het woord en de tering
jan 2017 – mar 2017
Cover design for Eduard Visser’s Magnum Opus about the life and work of Simon Gorter.
Stop Motion Animation (in development)
aug 2016 – dec 2017
Production design for Kasia Nalewajka’s animation short Sacculina Carcini in Lódz, Poland.
Serious game: Crimediggers 2
jan 2016 – sep 2016
Developing the case and puzzles for a new episode of serious game Crimediggers.
Feature Film (in development)
sep 2015 – mei 2016
Research into sets, clothing and locations for a feature film in development.
Live Event: Crimediggers LIVE
feb 2016 – apr 2016
Live career event. I developed the scenario and made the “traces” for a digital/financial detective case that was solved by teams of participants during the event.
Motion Comic: Ascent from Akeron
jan 2016 – apr 2016
Coordinating the production of the post-apocalyptic Motion Comic.
Book illustrations: Aanbestedingen winnen
jan 2016 – apr 2016
Illustrations for the book “Aanbestedingen Winnen” by Roelf Houwing.
TV Series: De Fractie
jun 2015 – dec 2015
Production art department for the television series and props together with Helen Hennekes.
Short: Cut Out
I was standby props for Willem de Beukelaer’s first short film.
Feature Film: Hope
I researched the American sets in the film.
Short Film: One Happy Day
jun 2015 – jul 2015
Short children’s film by Reber Dosky, I was standby props.
TV series: SpangaS
apr 2015 – mei 2015
As a temp in the art department I made special props and did some simple animations.
Serious game: Crimediggers
dec 2014 – april 2015
Scenario, copy and artwork for the award-winning digital investigation game Crimediggers.
TV series: Celblok H
Assistant in the Art Department to Arne Leddy for two episodes of Season 3.
TV series: Poesjes
Stormy Minutes Society/VPRO
Set decoration and props for the cat house of Poesjes.
Escape Room: The Architect
apr 2014 – jul 2014
Making special props for the prize-winning escape room in the Beurs van Berlage.
Student Commercial: Tableau Vivant
may 2014 – jun 2014
Art director for the award winning graduation commercial by Nico van den Brink.
Student Film: Anton
jan 2014 – mar 2014
Art director for Nico van den Brink’s graduation film.
Student Commercial: Still Alive
SPARK/In Case of Fire
Production design for Nico van den Brink’s Kitkat test commercial.
Student Film: Unlimited
sep 2013 – dec 2013
Production designer for Tom van Blommestein’s graduation film.
Student film: Happily Never After
dec 2013 – jan 2014
Set dresser for Jamille van Wijngaarden’s graduation film.
Animation Short: Pineapple Calamari
National Film and Television School
jun 2013 – aug 2013
Supervising Art Director, Prop & Model Maker and Puppet Maker for Kasia Nalewajka’s award winning graduation animation Pineapple Calamari, in Beaconsfield, UK.
TV Commercial: Wie twijfelt, kiest Trouw
Setdresser for the Trouw television commercial.
Student Commercial: Snow White
mei 2012 – jul 2012
Production design for our (award winning) entry for the Languages Through Lenses competition in Berlin.
Multiplatform game: HizzQuiz
jan 2012 – apr 2012
Writing the quiz questions for the multiplatform museum game.
Festival Promo: Movies that Matter
Stetz Film/Movies that Matter
Standby Props for the 2012 film festival promo.
Student VFX Short: The Shadow of Boniface
jan 2010 – mar 2010
Set decoration and miniature set building for the VFX graduation film.
Award Winning Employer Branding Projects
Award-winning projects with Steam for the police.
ALLES WAT JE IN JE HEBT
SAN Accent Corporate Category (2020)
Werf& Publieksprijs (2019)
Esprix Award Employer Branding & Employee Engagement: Silver (2017)
The People’s Lovie Award Games Category: Bronze (2016)
AMMA Award Best Engagement Strategy (2016)
Spin Award Game Category: Gold (2016)
SAN Accent Corporate Category (2016)
Magneet Integrated Campaign Category (2015)
Magneet Online and Interactive Media Category (2015)
Award Winning Film Projects
Gouden Kalf for Production Design: Anne Winterink (Utrecht, 2020)
ECFA Short Film Award (Brussel, 2018)
VEVAM Go Short Award (Nijmegen, 2018)
IDFA Award (Amsterdam, 2017)
Best Student Film (Animasyros, 2015)
Honorable Mention (Sehsuchte, 2015)
Special Jury Prize for Achievement in Animation (Nashville, 2015)
Artist in Residence Award (Tricky Women, 2015)
Best Animated Short Film Award (Sitges, 2014)
CLIO Award voor Student Film Technique: Bronze (New York, 2015)
Young Director Award Filmschool/Europe: Second prize (Cannes, 2015)
Mobius Student Award, Best of Show Nominee (Californië, 2015)
Silver Cube Student Motion, Direction (ADC Global Miami, 2015)
Finalist Award (New York Festivals, 2015)
Golden Gate Commercial Award (Amsterdam, 2014)
Language Through Lenses Award (Berlin, 2012)
Film and TV
Do contact me if you’re looking for a researcher, production designer, action props/graphics person. I especially like doing production design for documentaries. And I love the combination of action props and graphic design for film.
Commercials and Communication
If you have a good story to tell, along with fun people, I’m on board. Great if your project has a techie edge or if we’re doing something new. Even better if we’re making something that really matters. Would you like to meet?
Graphic design and illustration
I do book covers, menus or birth announcement cards. Would love to work in backgrounds or props for games or animation. Do you have a great project, but you’re not quite sure if it’s a match? Let’s grab a coffee!